Apple CEO Tim Cook announce the company would donate $2 million to fight Nazis and other hate groups, releasing a staff memo that rebuked Donald Trump and others who claim a “moral equivalence” between white nationalists and the protesters who countered them in last week’s deadly Virginia rally.

Tim Cook sent a memo to all Apple employees Wednesday pledging the donations to the Southern Poverty Law Center and the Anti-Defamation League. As an Alabama native, The Montgomery, Alabama based SPLC is one of the leading groups that track the rise of hate groups.

Apple is also encouraging employees to contribute themselves as well, and is matching their payments by two to one through Sept. 30. Additionally, the company is setting up a system in Apple’s iTunes software to let consumers directly donate to the SPLC, which Cook said would be operational within the next week.

 

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